Are Newsletters Really Worth It?

The short answer to this is YES.

At the end of the day, you don’t own your audience on social media and that makes every day you market a gamble. When you’re first starting out, it’s definitely easier to focus on one or two platforms and build up after you’ve started creating content. Once you’ve spent a few weeks to a few months creating a consistent routine, start finding different ways to grow your email and website audience.

What to do starting out?

When first starting out, I recommend at minimum having a sign up for your email list. This can be a simple full page form made in Flodesk that adds people to your original list. I highly recommend Flodesk, and you can get 50% off your first year by joining here. It’s super easy to use, can be fully branded to match your business, and affordable for those on tight budgets.

One of the easiest ways to entice people to join is a freebie. This can be a simple free guide created in Canva that breaks down your service, or something like a free link in bio ShowIt template (I’ve created 3, and you can grab them here to save time on your design). Even if you’re not ready to put energy into your email list, having a pool of leads will come in handy when you do.

Why is it worth it?

The only things you own on the internet are your website and your email list. If Instagram were to go down tomorrow, would you be prepared? Do you have a small audience anywhere else? Meta owns Instagram, so there’s a high chance Facebook would go down at the same time. If TikTok is banned tomorrow, do you have a back up plan? If Elon decides he no longer needs Twitter, what do you do?

Having a newsletter not only gives you a pool of warm leads during sale times and launch times, but you have peace of mind that you have an audience away from social media as well. In fact, it should be where most of your energy goes when putting together your marketing plan.

What are some ways to grow my email list?

• Freebies. A pdf made in canva, a free template, even a free 1-1 consult call. This should be something of low cost to you, but high value to your clients.
• Your website. With Flodesk, you can add pop up banners directly on your website. You can also embed sign up forms directly into the page. There are a couple of ways to add it to your website, and I even recommend adding your freebie somewhere into your website as well (mine’s in the footer of this page! Check it out for an example)
• Pinterest. Pinterest acts as a search engine, and you can share your email list in a few different ways. Posting your freebie as a pin is an easy way. Get creative with it!
• Make sure it’s linked in your bio. Whether it’s a pop up, and embed form, or a direct link, make sure there’s at least one way to sign up on the page.
• Post about it! Telling your audience what you want them to do is the easiest way to make something happen. If you’ve focused on growing your social media, you probably have TONS of people who don’t always see your content and would love to see you show up in their inbox. Remember, you’re magnetic af and people love you. Don’t feel bad asking them for something!

Newsletters and email lists are crucial to growing your business. If you haven’t started yours today, here’s your sign to set aside time and get started!